I had a great weekend, but now its time to get back to that school week mode. Today, I read "On Corporate Blogging: Interview with Don Martelli of MS&L"and "Shut Up- You're Helping the Customer!".
The first article I read, "On Corporate Blogging...", was an interesting introductory to corporate blogging. Up till taking this ITEC class, I never would have thought that blogging could be a significant asset to a company. I figured corporate blogging was like Twittering, the constant update of what is going on with the company, but I never would have thought that it was a another way for advertising and marketing...the things you learn about blogging every week amazes me
The second article, "Shut up- You're Helping the Customer!", was a very intriguing article that left me thinking of a lot of questions and really doubted my trust in big corporations, i.e. Fortune 500s. How can it be perfectly natural for companies to not trust the image of their organization in the hands of their employees? On a daily basis, employees are presenting their organization's reputation through products and services. It seems very silly that companies will not allow employees who specialize in a product or service to provide input or give feedback to comments about a product.
The world is becoming more dependent on internet services while consumers are becoming more dependent on information from blogging. While blogging may not provide 100% fact, it does provide an opinion and information that had to be addressed.
INFORMATION = POWER
That's all for this week. Hope everyone enjoys the day off tomorrow! (YES! NO SCHOOL ON MONDAY!)
Stay tuned next week. CHANDOO OUT!
The first article I read, "On Corporate Blogging...", was an interesting introductory to corporate blogging. Up till taking this ITEC class, I never would have thought that blogging could be a significant asset to a company. I figured corporate blogging was like Twittering, the constant update of what is going on with the company, but I never would have thought that it was a another way for advertising and marketing...the things you learn about blogging every week amazes me
The second article, "Shut up- You're Helping the Customer!", was a very intriguing article that left me thinking of a lot of questions and really doubted my trust in big corporations, i.e. Fortune 500s. How can it be perfectly natural for companies to not trust the image of their organization in the hands of their employees? On a daily basis, employees are presenting their organization's reputation through products and services. It seems very silly that companies will not allow employees who specialize in a product or service to provide input or give feedback to comments about a product.
The world is becoming more dependent on internet services while consumers are becoming more dependent on information from blogging. While blogging may not provide 100% fact, it does provide an opinion and information that had to be addressed.
INFORMATION = POWER
That's all for this week. Hope everyone enjoys the day off tomorrow! (YES! NO SCHOOL ON MONDAY!)
Stay tuned next week. CHANDOO OUT!
I partially agree with the statement that "how can it be perfectly natural for companies to not trust the image of the organization in the hands of their employees". In the case of Bob, the company should have embraced his idea and initiatives as a strategy to build customer relationship and expand its business products. However, since it is important to communicate a consistent message and professional image to the outside world, the company should train their representatives on matters such as how to handle complaints, solicit feedbacks, address concerns, promotes its products and services, and engage its customers.
ReplyDeleteI'm at a loss...if companies don't trust or have confidence in their employees then why are they hired by company or are still employed by the company. If you have people working for you and you don't trust or have confidence in, then they have no reason to be associated with your company.
ReplyDelete