"Heyyyy Must Be the Money!"

To My Fellow Bloggers/Followers,

This will be the last blog I leave for you. It has been one exciting semester filled with insightful articles that taught us how social networking has shaped and continues to do so throughout the world.

This weeks blog post will focus on the ROI of social media. When viewing the "ROI for Social Media" article by Jason Falls, it was really interesting to see that people have "measured a sales return investment on social media is like trying to take multiple choice metrics and apply them to an essay question". Traffic=money because at the end of the day you are putting yourself out there for the world to see. Social medias are a great stepping stool.

The second article I read "Gauging the Value of Social Media 'Data'" reminded me of the outlets companies turn to. Companies have used Twitter to update its customers about the latest news of its products/services. They have also used Facebook to discuss problems and upcoming news. At the end of the day, all that matters is the PR of your company. Companies have really utilized these social medias for their benefit.

Have a great year everyone

CHANDOO OUT!!!


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The Future of Social Media

When trying to figure out the future of social media, I took a very simple yet effective approach to find the answer. I Google-d it!

When reading "Six Social Media Trends For 2010" I noticed how big of an impact social media not only plays a role amongst adolescents but also in the business world. According to David Armano:

"The New York Times iPhone application recently added sharing functionality which allows a user to easily broadcast an article across networks such as Facebook and Twitter. Many websites already support this functionality, but it's likely that we will see an increase in user behavior as it becomes more mainstream for people to share with networks what they used to do with e-mail lists."

The second article, "What is the Future of Social Media?" really looked at the popularity of social network advertising across the globe. It was really interesting to see that Non-US spending would increase and overtake US spending over the next couple of years. I never would have thought that. It really shows how important social medias are in the success/popularity of a company.

That's all for this week.

Stay tuned next week! CHANDOO OUT!!!


Source

Image Provided By Jim Tobin

Armano, David. Six Social Media Trends for 2010. Harvard Business Review, November 2,2009.
http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html

What is the Future of Social Media?. eMarketer. February 12, 2010.
http://www.emarketer.com/Article.aspx?R=1007513

Welcome to My Site!

Here is the "how to" in order to make a successful website/blog and how to maximize search engine optimization:
- Relevant content in your message
- Tags
- Anything that could add more attention to the site (i.e. videos and pictures)
- read more here

A combination of these examples will bloggers and internet authors to attract customers and make their sites more enjoyable. Customers will also be able to access relevant content they are searching and therefor become a customer lifetime value (CLV), rather than just a new page view.

CLV....now this is something interesting to read about. When setting up my Google Analytics account for my blog, I was so concerned about how many people were viewing my blogs and was paying much attention to which blog entry was the most appealing and why. This article made it very clear that an internet blogger/author must always put a face to a number to see what content on their site is being most accessed and by whom.

That is all for this week folks

Stay Tuned Next Week! CHANDOO OUT!!!


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