Sunday, April 18, 2010

"Heyyyy Must Be the Money!"


To My Fellow Bloggers/Followers,

This will be the last blog I leave for you. It has been one exciting semester filled with insightful articles that taught us how social networking has shaped and continues to do so throughout the world.

This weeks blog post will focus on the ROI of social media. When viewing the "ROI for Social Media" article by Jason Falls, it was really interesting to see that people have "measured a sales return investment on social media is like trying to take multiple choice metrics and apply them to an essay question". Traffic=money because at the end of the day you are putting yourself out there for the world to see. Social medias are a great stepping stool.

The second article I read "Gauging the Value of Social Media 'Data'" reminded me of the outlets companies turn to. Companies have used Twitter to update its customers about the latest news of its products/services. They have also used Facebook to discuss problems and upcoming news. At the end of the day, all that matters is the PR of your company. Companies have really utilized these social medias for their benefit.

Have a great year everyone

CHANDOO OUT!!!


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2 comments:

  1. I agree that the use of social media offers many benefits to a business such as efficiency, effectiveness and cost saving. I feel that the openness of the web also makes it easier for a company to uncover problems before they become serious. Like if customers are constantly writing about complaints and issues in the blogs, it would be hard to go unnoticed. I think that traffic=money can be misleading sometimes because visitors may not turn into customers. But social media is indeed a great stepping stool =)

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  2. I think that you bring up a really good point... It seems to make a lot more sense to try to measure ROI on social media if a company is using it for marketing purposes. If it's more of a PR tool, the minimal cost of social media initiatives makes it not really worth it...

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